[Japon] Japanese masks go from commodities to ‘cool’ value-added products
Auteurs : Suguru Kurimoto, Miho Tankai and Yuki Fukumoto, Nikkei staff writer
Production : Nikkei
Diffusion : site de Nikkei Asian Review
Date : 8 juillet 2020
Coronavirus creates opportunities for Uniqlo and other brands to add innovations
Japanese, for decades famous for wearing masks either to filter out springtime pollen or to keep cold and flu season at bay, are now demanding the things in ever greater variations as they extend their habit into a new season, summer.
Source : Suguru Kurimoto, Miho Tankai and Yuki Fukumoto, « Japanese masks go from commodities to ‘cool’ value-added products », Nikkei Asian Review, 08/07/2020. URL : https://asia.nikkei.com/Business/Business-trends/Japanese-masks-go-from-commodities-to-cool-value-added-products? (consulté le 08/07/2020)
Photo « à la une » : Masks sold by business wear company Aoyama Trading have pockets to insert two little cold packs. (Photo courtesy of Aoyama Trading)
OpenEdition vous propose de citer ce billet de la manière suivante :
IAOdocJ (8 juillet 2020). [Japon] Japanese masks go from commodities to ‘cool’ value-added products. Asie Orientale et Coronavirus. Consulté le 19 avril 2025 à l’adresse https://doi.org/10.58079/n7fc